As an Amazon Associate I earn from qualifying purchases.

What is Co Branding in Marketing? PDF Download

Learn Co Branding definition in marketing with explanation to study “What is Co Branding”. Study co branding explanation with marketing terms to review marketing course for online MBA programs.

Co Branding Definitions

  1. Practice of using the established brand names of two different companies on the same product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Two or more well-known brands are combined into a joint product or marketed together in some fashion.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Co Branding Explanation

Co- branding is a marketing strategy that incorporates two or more brands used on single product or services. It is also known as brand partnership in which two competitive brands involved to work together in order to capture more market share. Co-branding, resulted in various marketing promotional campaigns includes; sponsorships and advertisements. This collaboration results in strengthen both brands operates from different zones.

Keep Learning Marketing Explanations

What are Online Social Networks?

An online informal community is a social structure made of people (or associations) that can be called as "hubs", and ...

What is Demand Curve?

Demand curve refers to the graphical representation of the relationship between the price of a commodity, and the ratio of ...

What is Discount?

It is a pricing strategy which leverages customers to provide goods in low prices. The strategy is useful for driving ...

What are Manufacturers Sales Branches and Offices?

Wholesalers are "agents." Wholesaling is the selling of product to anybody - individual or association - other than the end ...

What is Channel Conflict?

Channel conflict occurs when brands disturbed the company's channel partner which includes; distributors related to company, retailers, dealers, and people ...

What is Marketing Management?

This idea is the most seasoned of the ideas in business. It holds that customers will lean toward items that ...