What is Co Branding in Marketing? PDF Book

Learn Co Branding definition in marketing with explanation to study “What is Co Branding”. Study co branding explanation with marketing terms to review marketing course for online MBA programs.

Co Branding Definitions

  1. Practice of using the established brand names of two different companies on the same product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Two or more well-known brands are combined into a joint product or marketed together in some fashion.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Co Branding Explanation

Co- branding is a marketing strategy that incorporates two or more brands used on single product or services. It is also known as brand partnership in which two competitive brands involved to work together in order to capture more market share. Co-branding, resulted in various marketing promotional campaigns includes; sponsorships and advertisements. This collaboration results in strengthen both brands operates from different zones.

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