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What is Cohorts in Marketing? PDF Download

Learn Cohorts definition in marketing with explanation to study “What is Cohorts”. Study cohorts explanation with marketing terms to review marketing course for online MBA programs.

Cohorts Definition:

  • Groups of individuals born during the same time period who travel through life together.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Cohorts Explanation:

Cohorts are the members who share eloquent experience for a certain period of time, or either they resemble same characteristics. These are the people who are born in the same year. Cohorts people have many similarities among themselves. Generational cohorts describes the birth year, regardless of your current age. A person will always belong to the generation, one belongs to.

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