What is Commercial Online Databases in Marketing? PDF Book

Learn Commercial Online Databases definition in marketing with explanation to study “What is Commercial Online Databases”. Study commercial online databases explanation with marketing terms to review marketing course for online MBA programs.

Commercial Online Databases Definition

  • Collections of information available from online commercial sources or accessible via the Internet.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Commercial Online Databases Explanation

An online database is reachable by a local internet; it is better than a conventional way of accessing data within an organization. Previously, data is usually stored in a computer which is linked with a storage device known as CD. These storage devices are not reliable for the long term data saving approach. Online database has made it easier for the organizations to keep data.

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