Commercialization Definition and Explanation PDF Download
Learn Commercialization definition in marketing with explanation to study “What is Commercialization”. Study commercialization explanation with marketing terms to review marketing course for online MBA programs.
Introducing a new product into the market.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Commercialization is explained that it is a process of announcing a new product or services in the market. It could be achieved by different methods. There are certain steps which can help an organization to access market these includes; research, disclosure, licensing, integration and collaboration, testing and validation, product development, and, manufacture or deployment.
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