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What is Communication Effect Research in Marketing? PDF Download

Learn Communication Effect Research definition in marketing with explanation to study “What is Communication Effect Research”. Study communication effect research explanation with marketing terms to review marketing course for online MBA programs.

Communication Effect Research Definition:

Communication Effect Research Explanation:

It is a form of research which is conducted to identify whether an ad is effective for the consumers. It can be determined before an ad is on media, and it can also be determined after it is printed or telecasted. There are different ways to pretest ad. It includes; main message from the ad, how influential this ad could be? How do you feel after ad? These are the questions that consumer will respond.

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