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Company Demand Definition and Explanation PDF Download

Learn Company Demand definition in marketing with explanation to study “What is Company Demand”. Study company demand explanation with marketing terms to review marketing course for online MBA programs.

Company Demand Definition:

  • Company's estimated share of market demand at alternative levels of company marketing effort in a given time period.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Company Demand Explanation:

Company demand is refer to the overall market purchase of goods and services in a specific time period. It can be calculated for business by buying their products from market and also doubled the total market demand for a brand. Therefore, this concept is also known as selective market demand.

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