What is Company Sales Forecast in Marketing?

Learn Company Sales Forecast definition in marketing with explanation to study “What is Company Sales Forecast”. Study company sales forecast explanation with marketing terms to review marketing course for online MBA programs.

Company Sales Forecast Definition

  • Expected level of company sales based on a chosen marketing plan and an assumed marketing environment.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Company Sales Forecast Explanation

Sales forecast is a phenomenon of calculating future sales of the company. These futuristic decisions enable companies to make better long term and short terms plans. It assists companies to meet their targeted goals. However, previous year's sales data could be used in order to foresee their sales plans. Whereas, newly established business gathers information based on market research to predict their future sales market.

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