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Company Sales Potential Definition and Explanation PDF Download

Learn Company Sales Potential definition in marketing with explanation to study “What is Company Sales Potential”. Study company sales potential explanation with marketing terms to review marketing course for online MBA programs.

Company Sales Potential Definition:

  • Sales limit approached by company demand as company marketing effort increases relative to that of competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Company Sales Potential Explanation:

Company sales potential describes the targeted sales for the company which should be achieved in upcoming months or years. It can be assessed by market research that which market has more potential for sales in future. Sales potential should always be measured before the production process initiates by the company.

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