As an Amazon Associate I earn from qualifying purchases.

Competitive Advantage Definition and Explanation PDF Download

Learn Competitive Advantage definition in marketing with explanation to study “What is Competitive Advantage”. Study competitive advantage explanation with marketing terms to review marketing course for online MBA programs.

Competitive Advantage Definitions:

  1. An advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. An advantage over competitors gained by offering consumers greater value than competitors do.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  3. A company's ability to perform in one or more ways that competitors cannot or will not match.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitive Advantage Explanation:

A competitive advantage is an edge in the market over its current competitors achieved by offering unique product characteristics. Although, it can be in terms of providing best quality to their consumers or by attaching greater benefits with the product which is not being offered by any other competitor in the market.

Keep Learning Marketing Explanations

What is Product Adaptation?

Item adjustment is the way toward changing a current item so it is appropriate for various clients or markets. An ...

What is Marketing Opportunity?

Second just to making an outstanding item or administration, advertising is a significant piece of home business achievement. Without advertising, ...

What is Principle of Congruity?

Standard of congruity is a mental component that states buyers like to consider apparently to be questions as being as ...

What is Brand Line?

Brand line is recognized as offering of products falls less than under one brand name. It is designed to provide ...

What is Market-Skimming Pricing?

It is an item estimating technique by which a firm charges the most astounding starting value that clients will pay ...

What is Price Elasticity?

Value flexibility is utilized by financial specialists to see how supply or request changes given changes in cost to comprehend ...