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What is Competitive Advantage in Marketing? PDF Download

Learn Competitive Advantage definition in marketing with explanation to study “What is Competitive Advantage”. Study competitive advantage explanation with marketing terms to review marketing course for online MBA programs.

Competitive Advantage Definitions:

  1. An advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. An advantage over competitors gained by offering consumers greater value than competitors do.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  3. A company's ability to perform in one or more ways that competitors cannot or will not match.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitive Advantage Explanation:

A competitive advantage is an edge in the market over its current competitors achieved by offering unique product characteristics. Although, it can be in terms of providing best quality to their consumers or by attaching greater benefits with the product which is not being offered by any other competitor in the market.

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