What is Competitive Marketing Intelligence? PDF Book

Learn Competitive Marketing Intelligence definition with explanation to study “What is Competitive Marketing Intelligence”. Study competitive marketing intelligence explanation with marketing terms to review marketing course for online MBA programs.

Competitive Marketing Intelligence Definition

  • Systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitive Marketing Intelligence Explanation

Competitive market intelligence describes that how companies gather and analyze information based on market survey. Information can be collected for business environment, competitors, and products and services. This market based research enable companies to make decisions on the bases of gathered information for the identification of market gaps and ensure to fulfill those loopholes.

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