What is Competitive Marketing Intelligence? PDF Download

Learn Competitive Marketing Intelligence definition with explanation to study “What is Competitive Marketing Intelligence”. Study competitive marketing intelligence explanation with marketing terms to review marketing course for online MBA programs.

Competitive Marketing Intelligence Definition

  • Systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitive Marketing Intelligence Explanation

Competitive market intelligence describes that how companies gather and analyze information based on market survey. Information can be collected for business environment, competitors, and products and services. This market based research enable companies to make decisions on the bases of gathered information for the identification of market gaps and ensure to fulfill those loopholes.

Keep Learning Marketing Explanations

What is Prospect Theory?

Prospect hypothesis expect that misfortunes and additions are esteemed in an unexpected way, and in this manner people settle on ...

What is Transformational Appeal?

Transformational Advertising, another promoting strategy topples the conventional item driven selling approach - the showcasing of highlights. Transformational promotions, as ...

What is Supplier development?

Provider advancement is tied in with producing another ability or competency in providers. It is frequently connected to, albeit unmistakable ...

What is E-Business?

E- Business is also known as Electric business, is a business via internet. It include buying and selling of goods ...

What is Consumer-Buyer Behavior?

Consumer buying behavior depends on consumers attitudes towards product purchase. It is usually linked with consumer product loyalty; there are ...

What is Brand Personality?

It is a framework that enables a company form as people can feel about the product or services. Brand personality ...