What is Competitive parity Method in Marketing?

Learn Competitive parity Method definition in marketing with explanation to study “What is Competitive parity Method”. Study competitive parity method explanation with marketing terms to review marketing course for online MBA programs.

Competitive parity Method Definition

  • Setting the promotion budget to match competitors' outlays.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitive parity Method Explanation

It is a technique describes the total budget allocation for marketing communication strategy. It usually revolves around the information gathered from market based research in order to identify budget allocated by the competitors on the same product. This method is not an accurate for considering the exact budget target set by the company.

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