As an Amazon Associate I earn from qualifying purchases.

What is Competitor Analysis in Marketing? PDF Download

Learn Competitor Analysis definition in marketing with explanation to study “What is Competitor Analysis”. Study competitor analysis explanation with marketing terms to review marketing course for online MBA programs.

Competitor Analysis Definition:

  • Process of identifying key competitors; assessing their objectives, strategies, strengths and weaknesses, and reaction patterns; and selecting which competitors to attack or avoid.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitor Analysis Explanation:

Competitive analysis is also known as competitive research in which companies conduct research for the collection of information related to their rival companies. It is an essential analysis for the long term profitability of the company. It also helps to foresee company's financial growth for the coming years in comparison with market competitors.

Keep Learning Marketing Explanations

What is Return on Advertising Investment?

Profit For Advertising Spend, is a showcasing metric that estimates the adequacy of an advanced publicizing effort. ROAS enables online ...

What is Product Position?

Item situating is a significant component of a promoting plan. Item situating is the procedure advertisers use to decide how ...

What is Style?

A specialty unit that, to explain an item offer or investigating a market specialty, is given a particular personality and ...

What is Territorial Sales Force Structure?

Regional or territorial deals power structure alludes to a business power association that allocates every sales rep to a select ...

What are Pleasing Products?

These items have short run purchaser benefits however high level of prompt delight. These items may hurt customers over the ...

What is Idea Generation?

Compose a client needs rundown dependent on the data you assemble from the sources recognized beneath. You should attempt to ...