As an Amazon Associate I earn from qualifying purchases.

Competitor Centered Company Definition and Explanation PDF Download

Learn Competitor Centered Company definition in marketing with explanation to study “What is Competitor-Centered Company”. Study competitor centered company explanation with marketing terms to review marketing course for online MBA programs.

Competitor Centered Company Definition:

  • A company whose moves are mainly based on competitors' actions and reactions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitor Centered Company Explanation:

Competitor centered company plan strategies according to their competitors in the market. Sometimes, it can be an edge for the strategy developers to set objectives while analyzing the competitors. By following this method companies often ignores the consumer's requirements or demands about the brand. Therefore, companies often abandon opportunities to capture other consumers.

Keep Learning Marketing Explanations

What is Indirect Marketing Channel?

A roundabout appropriation channel depends on go-between to perform most or all dissemination capacities, also called discount dispersion. The most ...

What is Deep Metaphors?

Deep metaphor refers to the state of human beings in which they interpret new experiences by reviewing the existing mental ...

What is Attitude?

It reflects the set of behavior, feelings, perception, emotions, and, believes a consumer thinks about a specific product or service ...

What is Exchange?

It is a process in which an organization or an individual takes decision to fulfill a need and demand of ...

What is Sales Quota?

There are a great deal of items in the market for the advantages of the individuals, alongside this huge numbers ...

What is Benefit Segmentation?

It is based upon the perceived market value, compensation, discounts consumers will receive from a product or services. The market ...