What is Competitor Centered Company in Marketing? PDF Book

Learn Competitor Centered Company definition in marketing with explanation to study “What is Competitor Centered Company”. Study competitor centered company explanation with marketing terms to review marketing course for online MBA programs.

Competitor Centered Company Definition

  • A company whose moves are mainly based on competitors' actions and reactions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Competitor Centered Company Explanation

Competitor centered company plan strategies according to their competitors in the market. Sometimes, it can be an edge for the strategy developers to set objectives while analyzing the competitors. By following this method companies often ignores the consumer's requirements or demands about the brand. Therefore, companies often abandon opportunities to capture other consumers.

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