As an Amazon Associate I earn from qualifying purchases.

Complex Buying Behavior Definition and Explanation PDF Download

Learn Complex Buying Behavior definition in marketing with explanation to study “What is Complex Buying Behavior”. Study complex buying behavior explanation with marketing terms to review marketing course for online MBA programs.

Complex Buying Behavior Definition:

  • Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Complex Buying Behavior Explanation:

Complex buying behavior happens when the end user is effectively searching for the purchase of brand when market offers significant changes among products. This behavior results in precise form of purchase. However, consumers mostly involved in such behaviors while buying an expensive product, it can be the purchase of a house, land, vehicle, furniture, and machinery.

Keep Learning Marketing Explanations

What is Ethnographic Research?

Ethnographic research market ( EMR) study of market in which companies understand their consumers or clients in terms of social, ...

What is Outside Sales Force (or field sales force)?

Outside deals alludes to the close out of items or administrations by deals work force who go out into the ...

What is Supersegment?

Market division is one of the most established promoting stunt in the books. With the client populace and inclinations winding ...

What is Innovation?

Peter Drucker as of now said "Business has just two capacities - advertising and development". He believed showcasing and advancement ...

What is Follow-up?

In case you're just completing a couple subsequent meet-ups envision all the business you're losing. Not catching up with your ...

What is Brand Development Index (BDI)?

A brand development Index ( BDI) identifies the performance of a brand in a market. In comparison with other markets ...