As an Amazon Associate I earn from qualifying purchases.

Complex Buying Behavior Definition and Explanation PDF Download

Learn Complex Buying Behavior definition in marketing with explanation to study “What is Complex Buying Behavior”. Study complex buying behavior explanation with marketing terms to review marketing course for online MBA programs.

Complex Buying Behavior Definition:

  • Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Complex Buying Behavior Explanation:

Complex buying behavior happens when the end user is effectively searching for the purchase of brand when market offers significant changes among products. This behavior results in precise form of purchase. However, consumers mostly involved in such behaviors while buying an expensive product, it can be the purchase of a house, land, vehicle, furniture, and machinery.

Keep Learning Marketing Explanations

What is Secondary Data?

Auxiliary information alludes to information which is gathered by somebody who is somebody other than the client. Basic wellsprings of ...

What is Latent Demand?

Idle interest is essentially the craving for an item that a shopper can't fulfill on the grounds that he is ...

What is Customer Value Analysis?

It is a method which helps to analyze that how organization is recognized by their customers and their competitors in ...

What is Marketing Insights?

In the realm of showcasing today, the term 'insights' has moved toward becoming something of a popular expression. What's more, ...

What is Share of Customer?

Administration changeability might be characterized as the adjustments in the nature of a similar administration given by various merchants. The ...

What is Market Myopia?

Promoting scholars believe trade to be the focal idea without which there would be no such thing as advertising. For ...