What is Complex Buying Behavior in Marketing?

Learn Complex Buying Behavior definition in marketing with explanation to study “What is Complex Buying Behavior”. Study complex buying behavior explanation with marketing terms to review marketing course for online MBA programs.

Complex Buying Behavior Definition

  • Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Complex Buying Behavior Explanation

Complex buying behavior happens when the end user is effectively searching for the purchase of brand when market offers significant changes among products. This behavior results in precise form of purchase. However, consumers mostly involved in such behaviors while buying an expensive product, it can be the purchase of a house, land, vehicle, furniture, and machinery.

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