What is Concentrated (niche) Marketing? PDF Download

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Concentrated (niche) Marketing Definition

  • A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Concentrated (niche) Marketing Explanation

Niche marketing is a specific form of marketing. Consequently, other marketing technique follows wide range of consumers. This method is more concentrated and well defined niche of the market. The marketing strategy often targets those groups which are rarely covered. Market researchers identify the targeted consumers by analyzing the needs and demands of the specific group.

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