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What is Concept Testing in Marketing? PDF Download

Learn Concept Testing definition in marketing with explanation to study “What is Concept Testing”. Study concept testing explanation with marketing terms to review marketing course for online MBA programs.

Concept Testing Definition

  • Testing new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Concept Testing Explanation

Concept testing is usually an initial stage of the product in which the product has been tested in order to get ready for the market. It is conducted by market research, surveys, discussions with end users or consumers, and also with qualitative methods in order to determine consumer's expectations about a new product before it reveal.

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