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What is Conformance Quality in Marketing? PDF Download

Learn Conformance Quality definition in marketing with explanation to study “What is Conformance Quality”. Study conformance quality explanation with marketing terms to review marketing course for online MBA programs.

Conformance Quality Definition:

  • Degree to which all the produced units are identical and meet the promised specifications.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Conformance Quality Explanation:

Conformance quality describes the ability of a product, goods, services, procedures, and process to understand its specifications. It is usually an interpretation of consumers' needs and demands. This information is gathered through market research conducted by the marketers for analyzing those product design specifications to fulfill the needs of customers.

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