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What is Consumer Behavior in Marketing? PDF Download

Learn Consumer Behavior definition in marketing with explanation to study “What is Consumer Behavior”. Study consumer behavior explanation with marketing terms to review marketing course for online MBA programs.

Consumer Behavior Definition:

  • Study of how individuals, groups, and organizations elect, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Behavior Explanation:

Consumer behavior is a technique of understanding the group, customers, and companies, gather ideas for their goods and services to fulfill the needs and demands of the consumers. According to the marketing research, organizations conduct market survey before the launch of the product. It usually analyzes the actions of the consumers in the competitive market.

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