What is Consumer Buyer Behavior in Marketing?

Learn Consumer Buyer Behavior definition in marketing with explanation to study “What is Consumer Buyer Behavior”. Study consumer buyer behavior explanation with marketing terms to review marketing course for online MBA programs.

Consumer Buyer Behavior Definition

  • Buying behavior of final consumers - individuals and households that buy goods and services for personal consumption.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Buyer Behavior Explanation

Consumer buying behavior depends on consumers attitudes towards product purchase. It is usually linked with consumer product loyalty; there are four types of consumer buying behavior which includes; complex buying behavior, habitual buying behavior, dissonance reducing buying behavior, and, variety seeking buying behavior. Market researchers analyze customer's choices for buying products.

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