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Consumer Buyer Behavior Definition and Explanation PDF Download

Learn Consumer Buyer Behavior definition in marketing with explanation to study “What is Consumer-Buyer Behavior”. Study consumer buyer behavior explanation with marketing terms to review marketing course for online MBA programs.

Consumer Buyer Behavior Definition:

  • Buying behavior of final consumers - individuals and households that buy goods and services for personal consumption.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Buyer Behavior Explanation:

Consumer buying behavior depends on consumers attitudes towards product purchase. It is usually linked with consumer product loyalty; there are four types of consumer buying behavior which includes; complex buying behavior, habitual buying behavior, dissonance reducing buying behavior, and, variety seeking buying behavior. Market researchers analyze customer's choices for buying products.

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