As an Amazon Associate I earn from qualifying purchases.

What is Consumer generated Market in Marketing? PDF Download

Learn Consumer generated Market definition in marketing with explanation to study “What is Consumer generated Market”. Study consumer generated market explanation with marketing terms to review marketing course for online MBA programs.

Consumer generated Market Definition

  • Brand exchanges created by consumers themselves - both invited and uninvited - by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer generated Market Explanation

Consumer generated marketing (CGM) is an affordable marketing technique that provides customers related feedback and views. The basic purpose of this marketing strategy is to gather customer's direct feedback related to the product. It is cheap and less time consuming, however, this strategy has loopholes, such as lack of control on customer's opinion and gathering of huge market data for analysis.

Keep Learning Marketing Explanations

What is Sales Quota?

There are a great deal of items in the market for the advantages of the individuals, alongside this huge numbers ...

What is Reliability?

Unwavering quality in insights and psychometrics is the general consistency of a measure. A measure is said to have a ...

What is Sales Promotion?

A business amount is an objective deals reps are set for a particular period (month, quarter, year). Deals standards can ...

What is Value-Delivery System?

Regardless of whether you are working in a business association or a processing plant or a R&D lab, you are ...

What is Brand Extension?

Brand extension is also known as brand stretching, it usually works to create an established brand name for a new ...

What is Consumer Product?

Consumer products are the products purchased by a common consumer for household consumption. It is also known as final goods. ...