What is Consumer Market Marketing?

Learn Consumer Market definition with explanation in marketing to review "What is Consumer Market?" for online college classes. Learn consumer market explanation with marketing terms to study for online MBA programs.

Consumer Market Definition

  • All the individuals and households that buy or acquire goods and services for personal consumption.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Market Explanation

It is a market filled with goods purchased by household consumers. They usually buy products for individual or group consumption. Consumer market is different than a business market place. There are different consumer markets for purchasing household goods which includes; fast moving consumer goods, electrical goods, cosmetics, furniture, and, apparels.

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