What is Consumer Oriented marketing?

Learn Consumer Oriented marketing definition with explanation to study “What is Consumer Oriented marketing”. Study consumer oriented marketing explanation with marketing terms to review marketing course for online MBA programs.

Consumer Oriented marketing Definition

  • A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer's point of view.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Oriented marketing Explanation

Consumer oriented market is a place where needs and demands of the consumer comes first. The product is usually designed according to customers' requirements. Companies are more focus on the internal and external needs of customers. They usually have a research a development department in order to analyze the need of the market.

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