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What is Consumer Product in Marketing? PDF Download

Learn Consumer Product definition in marketing with explanation to study “What is Consumer Product”. Study consumer product explanation with marketing terms to review marketing course for online MBA programs.

Consumer Product Definition

  • A product bought by final consumers for personal consumption.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Product Explanation

Consumer products are the products purchased by a common consumer for household consumption. It is also known as final goods. They are available in the market after manufacturing; these are finished goods available at the stores for purchase. It includes; clothing, furniture, food, electronic, jewelry, and, apparels for the targeted population.

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