As an Amazon Associate I earn from qualifying purchases.

What is Consumer Promotions in Marketing? PDF Download

Learn Consumer Promotions definition in marketing with explanation to study “What is Consumer Promotions”. Study consumer promotions explanation with marketing terms to review marketing course for online MBA programs.

Consumer Promotions Definition

  • Sales promotion tools used to boost short-term customer buying and involvement or enhance long-term customer relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Promotions Explanation

Consumer Promotions are the marketing campaigns used for the publicity of manufactured goods and services. It is an essential part to capture market share or the targeted market. The marketing promotions typically created for a specific time period in order to achieve an organizational objective, by introducing a new product in the market.

Keep Learning Marketing Explanations

What is Positioning Statement?

A situating proclamation is an outflow of how a given item, administration or brand fills a specific shopper need such ...

What is Brand Extension?

Brand extension is also known as brand stretching, it usually works to create an established brand name for a new ...

What is Channel Conflict?

Channel conflict occurs when brands disturbed the company's channel partner which includes; distributors related to company, retailers, dealers, and people ...

What is Quality?

In assembling, a proportion of greatness or a condition of being free from deformities, lacks and noteworthy varieties. It is ...

What is Sales 2.0?

Sales are exercises identified with selling or the quantity of merchandise or administrations sold in a given time span. The ...

What is Hub-and-Spoke System?

A center point and talked system is a brought together, incorporated coordination's framework intended to minimize expenses. Center point and ...