What is Consumer Promotions Marketing?

Learn Consumer Promotions definition with explanation in marketing to review "What is Consumer Promotions?" for online college classes. Learn consumer promotions explanation with marketing terms to study for online MBA programs.

Consumer Promotions Definition

  • Sales promotion tools used to boost short-term customer buying and involvement or enhance long-term customer relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer Promotions Explanation

Consumer Promotions are the marketing campaigns used for the publicity of manufactured goods and services. It is an essential part to capture market share or the targeted market. The marketing promotions typically created for a specific time period in order to achieve an organizational objective, by introducing a new product in the market.

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