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What is Consumer to Business (C to B) Online Marketing? PDF Download

Learn Consumer to Business (C to B) Online Marketing definition with explanation to study “What is Consumer to Business (C to B) Online Marketing”. Study consumer to business (c to b) online marketing explanation with marketing terms to review marketing course for online MBA programs.

Consumer to Business (C to B) Online Marketing Definition

  • Online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction terms.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer to Business (C to B) Online Marketing Explanation

Consumer to business ( C2B) is a methodology in which individuals create value and organizations uses that value. Take an example, whenever consumer writes feedback regarding product, it is an idea provided by the company through consumer for the development of new product which can be profitable for an organization.

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