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Consumer to Consumer (C to C) Online Marketing Definition and Explanation PDF Download

Learn Consumer to Consumer (C to C) Online Marketing definition with explanation to study “What is Consumer-to-Consumer (C-to-C) Online Marketing”. Study consumer to consumer (c to c) online marketing explanation with marketing terms to review marketing course for online MBA programs.

Consumer to Consumer (C to C) Online Marketing Definition:

  • Online exchanges of goods and information between final consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumer to Consumer (C to C) Online Marketing Explanation:

Customer to customer ( C2C) market provides an opportunity to consumers to interact with each other, typical market place require business to customer relation, whereas, in the modern market place customer to customer interaction has more significance. It plays an integral role in establishing an environment which supports customers, where they can directly involve in purchase of goods and services.

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