What is Consumerist Movement in Marketing?

Learn Consumerist Movement definition in marketing with explanation to study “What is Consumerist Movement”. Study consumerist movement explanation with marketing terms to review marketing course for online MBA programs.

Consumerist Movement Definition

  • An organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Consumerist Movement Explanation

It is a moment led by consumers for the protection of their rights which is usually organized by social organizations to safeguard, promote, and to create awareness regarding end users rights. This moment has greater impact on social, cultural and environmental level. As, consumerism is the main reason of nature depletion. As time is changing, demands for products increases. Hence, the need for the production of goods is also increases.

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