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What is Containerization in Marketing? PDF Download

Learn Containerization definition in marketing with explanation to study “What is Containerization”. Study containerization explanation with marketing terms to review marketing course for online MBA programs.

Containerization Definition:

  • Putting the goods in boxes or trailers that are easy to transfer between two transportation modes.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Containerization Explanation:

Containerization is a process in which goods have been transferred to another location by large boxes or containers. It is a simplified method of transferring goods from one place to another, with the help of its own operating system. When companies talks about an application container, it indicates packaging software.

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