What is Contract Manufacturing in Marketing?

Learn Contract Manufacturing definition in marketing with explanation to study “What is Contract Manufacturing”. Study contract manufacturing explanation with marketing terms to review marketing course for online MBA programs.

Contract Manufacturing Definition

  • A joint venture in which a company contracts with manufacturers in a foreign market to produce the product or provide its service.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Contract Manufacturing Explanation

Contract manufacturing is an outsourcing technique in which a producer sings an agreement with other manufacturing firm for units, and products. Contract manufacturing plays an integral role in the product development of certain components in the market. Organizations and industries mostly depend on other companies' expertise for a better output.

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