What is Contractual VMS in Marketing? PDF Book

Learn Contractual VMS definition in marketing with explanation to study “What is Contractual VMS”. Study contractual vms explanation with marketing terms to review marketing course for online MBA programs.

Contractual VMS Definition

  • A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Contractual VMS Explanation

Contractual vertical marketing is a system created by individual firms' works in different capacity on contractual basis. This technique helps manufacturers to attain economies of scale by adding operations. There are mainly three types of vertical marketing system includes; corporate, contractual, and administered. They are usually hired on contractual basis.

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