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What is Conventional Distribution Channel in Marketing? PDF Download

Learn Conventional Distribution Channel definition in marketing with explanation to study “What is Conventional Distribution Channel”. Study conventional distribution channel explanation with marketing terms to review marketing course for online MBA programs.

Conventional Distribution Channel Definition

  • A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Conventional Distribution Channel Explanation

Conventional distribution channel is the most prevailing distribution channels in the market. It usually comprises of chain incudes; producer, retailer and wholesalers, everyone works independently in the market. The main problem arises in the conventional distribution channel is the coordination among them. Although, it is one of the cheapest method of goods distribution.

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