What is Conventional Marketing Channel? PDF Download

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Conventional Marketing Channel Definition

  • An independent producer, wholesaler(s), and retailer(s).

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Conventional Marketing Channel Explanation

A conventional marketing channel is the most common distribution network. It is dependent on four basic components includes; manufacturer, wholesaler, retailer and consumer. Each channel has an independent role to perform in the market. However, they try to maximize profit by selling products to consumers. Therefore, it also has disadvantages or conflicts, for instance, incompatibility, difference in perception, and dependence.

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