Core Benefit Definition and Explanation PDF Download
Learn Core Benefit definition in marketing with explanation to study “What is Core Benefit”. Study core benefit explanation with marketing terms to review marketing course for online MBA programs.
Core Benefit Definition:
Service or benefit the customer is really buying.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Core Benefit Explanation:
It is company's core product which is directly related to its essential competencies. The core product is considered to be the profitable item of the company. The core product helps buyer to make informed buying decision.
Keep Learning Marketing Explanations
What is Merchant Wholesaler?
Discount vendors, operators, and dealers are fundamental components of the discount business. They help move products among makers and retailers ...
What are Deficient Products?
Companies usually accept that they produce product which does not compete international quality standards. These products are known as deficient ...
What is Benchmarking?
It is a mechanism of comparing one company's performance with another. It can be conducted within the company's business, by ...
What is Service Profit Chain?
Perishability of administrations infers that administration limit can't be put away, spared, returned, or exchanged once rendered to a client. ...
What is Secondary Groups?
Auxiliary gatherings are huge gatherings whose connections are unoriginal and objective arranged; their connections are brief. In contrast to first ...
What is Consumer Market?
It is a market filled with goods purchased by household consumers. They usually buy products for individual or group consumption. ...