What is Core Competency in Marketing? PDF Book

Learn Core Competency definition in marketing with explanation to study “What is Core Competency”. Study core competency explanation with marketing terms to review marketing course for online MBA programs.

Core Competency Definition

  • Attribute that (1) is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) has applications in a wide variety of markets, (3) is difficult for competitors to imitate.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Core Competency Explanation

This concept is defined as a combination of different resources that differentiate a product in the market. Core competency is an integral part of a company, which plays an important role in company's profitability. The importance of having core competencies is a long term market edge. It also helps companies in the development of other core products.

Keep Learning Marketing Explanations

What is Product line Pricing?

Product offering evaluating alludes to the act of looking into and setting costs for different items that an organization offers ...

What is Positioning?

In showcasing and business system, advertise position alludes to the customer's view of a brand or item in connection to ...

What is Pull Strategy?

A force advertising methodology, likewise called a draw special procedure, alludes to a system wherein a firm builds interest for ...

What is Convenience Store?

It is a small store that contains stock of everyday items for consumers. It includes day to day usage products, ...

What is Nonexistent Demand?

Clients are ignorant or uninterested in these kinds of item. Or then again the clients think about the item yet ...

What are Aspirational Groups?

Aspirational reference group comes under the category of reference group, based on the group of individuals with whom a person ...