What is Core Values in Marketing? PDF Book

Learn Core Values definition in marketing with explanation to study “What is Core Values”. Study core values explanation with marketing terms to review marketing course for online MBA programs.

Core Values Definition

  • Belief systems that underlie consumer attitudes and behavior, and that determine people's choices and desires over the long term.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Core Values Explanation

Core values are person's essential belief within an organization. These are ethical or moral values associated to an individual of an organization. Therefore, values are considered as an integral part to work in the market place. These core values includes; integrity, accountability, punctuality, responsibility, persistence, cleanliness, unselfishness, respect, and, courage.

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