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What is Corporate Culture in Marketing? PDF Download

Learn Corporate Culture definition in marketing with explanation to study “What is Corporate Culture”. Study corporate culture explanation with marketing terms to review marketing course for online MBA programs.

Corporate Culture Definition:

  • Shared experiences, stories, beliefs, and norms that characterize an organization.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Corporate Culture Explanation:

Corporate culture is a set of believes that determine the way companies and their employees interact with other clients or businesses. Core values are an integral part of business transaction. It refers to shared attitudes, believes, values that distinguish company's employees with other organization. It is also linked with an organization's mission, vision, goals, strategies and customers.

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