What is Corporate (or brand) Web Site in Marketing?

Learn Corporate (or brand) Web Site definition in marketing with explanation to study “What is Corporate (or brand) Web Site”. Study corporate (or brand) web site explanation with marketing terms to review marketing course for online MBA programs.

Corporate (or brand) Web Site Definition

  • A Web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels rather than sell the company's products directly.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Corporate (or brand) Web Site Explanation

Corporate website carries company's portfolio for the consumer attention. Recently, companies are focusing more on corporate website in order to seek attention. The main purpose of these websites is to provide company's information about their product and services. There are different types of websites; ecommerce, blogs, informational, social or online communities, catalogue and brochure.

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