As an Amazon Associate I earn from qualifying purchases.

What is Corporate (or brand) Web Site in Marketing? PDF Download

Learn Corporate (or brand) Web Site definition in marketing with explanation to study “What is Corporate (or brand) Web Site”. Study corporate (or brand) web site explanation with marketing terms to review marketing course for online MBA programs.

Corporate (or brand) Web Site Definition

  • A Web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels rather than sell the company's products directly.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Corporate (or brand) Web Site Explanation

Corporate website carries company's portfolio for the consumer attention. Recently, companies are focusing more on corporate website in order to seek attention. The main purpose of these websites is to provide company's information about their product and services. There are different types of websites; ecommerce, blogs, informational, social or online communities, catalogue and brochure.

Keep Learning Marketing Explanations

What are Deficient Products?

Companies usually accept that they produce product which does not compete international quality standards. These products are known as deficient ...

What is Market Challenger?

A market challenger is a firm that has a piece of the overall industry beneath that of the market chief, ...

What is Proposal Solicitation?

Proposition sales is a phase of the business purchasing process in which the purchaser welcomes qualified providers to submit recommendations. ...

What is Declining Demand?

Declining demand indicates that product's sale is decreasing as compare to the previous sales of the same product in the ...

What is Focus group Interviewing?

Focus group meetings are interviews you lead with a gathering of members to gather an assortment of data. These meetings ...

What is Franchise Organization?

Organization depends on an advertising idea which can be embraced by an association as a procedure for business development. Where ...