Corporate Retailing Definition and Explanation PDF Download
Learn Corporate Retailing definition in marketing with explanation to study “What is Corporate Retailing”. Study corporate retailing explanation with marketing terms to review marketing course for online MBA programs.
Corporate Retailing Definition:
Corporately owned retailing outlets that achieve economies of scale, greater purchasing power, wider brand recognition, and better-trained employees.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Corporate Retailing Explanation:
Corporate retailing describes retailing outlets that attain economies of scale, customer loyalty, brand recognition, purchase ability, trained employees, and higher purchase of goods. Corporate retailing outlets are mostly located in metropolitan cities. Moreover, retailer usually deals with a process where they sell goods directly to end consumers on affordable prices.
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