What is Corporate VMS in Marketing?

Learn Corporate VMS definition in marketing with explanation to study “What is Corporate VMS”. Study corporate vms explanation with marketing terms to review marketing course for online MBA programs.

Corporate VMS Definition

  • A vertical marketing system that combines successive stages of production and distribution under single ownership - channel leadership is established through common ownership.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Corporate VMS Explanation

Corporate vertical marketing system refers to a distribution strategy, in which one member of distribution channel is a producer or manufacturer, a wholesaler or a retailer, who owns other members of the distribution channel. Therefore, complete distribution channel lies under a single ownership. This process helps them to achieve desired results.

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