Corporate VMS Definition and Explanation PDF Download
Learn Corporate VMS definition in marketing with explanation to study “What is Corporate VMS”. Study corporate vms explanation with marketing terms to review marketing course for online MBA programs.
Corporate VMS Definition:
A vertical marketing system that combines successive stages of production and distribution under single ownership - channel leadership is established through common ownership.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Corporate VMS Explanation:
Corporate vertical marketing system refers to a distribution strategy, in which one member of distribution channel is a producer or manufacturer, a wholesaler or a retailer, who owns other members of the distribution channel. Therefore, complete distribution channel lies under a single ownership. This process helps them to achieve desired results.
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