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What is Cost plus Pricing (markup pricing) in Marketing? PDF Download

Learn Cost plus Pricing (markup pricing) definition in marketing with explanation to study “What is Cost plus Pricing (markup pricing)”. Study cost plus pricing (markup pricing) explanation with marketing terms to review marketing course for online MBA programs.

Cost plus Pricing (markup pricing) Definition:

Cost plus Pricing (markup pricing) Explanation:

Cost plus pricing is one of the pricing strategy usually describes by the companies in order to determine product price by adding a particular amount of markup to a product's unit cost. There are certain techniques to calculate cost plus pricing, this pricing strategy includes direct material cost, and direct labor cost of a product.

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