Cost plus Pricing (markup pricing) Definition and Explanation PDF Download
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Cost plus Pricing (markup pricing) Definition:
Adding a standard markup to the cost of the product..
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Cost plus Pricing (markup pricing) Explanation:
Cost plus pricing is one of the pricing strategy usually describes by the companies in order to determine product price by adding a particular amount of markup to a product's unit cost. There are certain techniques to calculate cost plus pricing, this pricing strategy includes direct material cost, and direct labor cost of a product.
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