As an Amazon Associate I earn from qualifying purchases.

What is Countertrade in Marketing? PDF Download

Learn Countertrade definition in marketing with explanation to study “What is Countertrade”. Study countertrade explanation with marketing terms to review marketing course for online MBA programs.

Countertrade Definition:

Countertrade Explanation:

Countertrade refers to exchange of goods and services are exchanged of other goods and services instead of hard money or currency. This form of business trade is more commonly used in less developed countries due to the shortage of foreign exchange or paper money. It has been divided into three broad categories includes; barter trade, counter purchase and offset trade.

Keep Learning Marketing Explanations

What is Retailing?

Retail, by definition, is the closeout of products or administration from a business to a customer for their own utilization. ...

What is Cost-plus Pricing (markup pricing)?

Cost plus pricing is one of the pricing strategy usually describes by the companies in order to determine product price ...

What is Sales Analysis?

Sales investigation inspects deals reports to perceive what products and enterprises have and have not sold well. The examination is ...

What is Zone Pricing?

Zone Pricing is a valuing technique where all clients inside a characterized zone or area are charged a similar cost. ...

What is Arms Length Price?

It is a set of amount allocated by the organization for their products and services, whereas, at the same time ...

What are Buyer-Readiness Stages?

Buyer readiness stage is a process incorporated six steps depends on a consumer decision of purchasing a product and services ...