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Creative Concept Definition and Explanation PDF Download

Learn Creative Concept definition in marketing with explanation to study “What is Creative Concept”. Study creative concept explanation with marketing terms to review marketing course for online MBA programs.

Creative Concept Definition:

  • Compelling "big idea" that will bring the advertising message strategy to life in a distinctive and memorable way.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Creative Concept Explanation:

The create concept describe the core message of your campaign, this technique acts as a basic pillar of product marketing. It usually helps to determine major targeted audience. Therefore, it is considered as one of the powerful mode to transfer audience responses towards product campaign. As per marketing researchers, authentic data is required for the development of creative concept.

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