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What is Critical Path Scheduling (PS) in Marketing? PDF Download

Learn Critical Path Scheduling (PS) definition in marketing with explanation to study “What is Critical Path Scheduling (PS)”. Study critical path scheduling (ps) explanation with marketing terms to review marketing course for online MBA programs.

Critical Path Scheduling (PS) Definition:

  • Network planning techniques to coordinate the many tasks in launching a new product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Critical Path Scheduling (PS) Explanation:

Critical path scheduling describes as the continuous efforts of critical activities of a product schedule from starting to the end point of the project. Therefore, the sum of the activity time frame in the difficult path is equivalent to project's duration. Hence, if there would be any delay in the critical activity, it would result in a delay of project completion.

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