What is Crowdsourcing in Marketing? PDF Book

Learn Crowdsourcing definition in marketing with explanation to study “What is Crowdsourcing”. Study crowdsourcing explanation with marketing terms to review marketing course for online MBA programs.

Crowdsourcing Definition

  • Inviting broad communities of people - customers, employees, independent scientists and researchers, and even the public at large - into the new-product innovation process.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Crowdsourcing Explanation

Crowd sourcing is a technique in which individuals or groups gather goods and services; it can be ideas, finance, and workforce from a large evolving group of internet users in order to obtain improved output. Crowdsourcing and outsourcing is completely distinguished between them. Crowdsourcing is often derived from more general public group. Whereas, outsourcing describes more specific, competent group.

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