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What is Cultural Environment in Marketing? PDF Download

Learn Cultural Environment definition in marketing with explanation to study “What is Cultural Environment”. Study cultural environment explanation with marketing terms to review marketing course for online MBA programs.

Cultural Environment Definition

  • Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Cultural Environment Explanation

A cultural environment is a set pattern of beliefs, tradition, customs, norms, and practices which are similar to the people living within a certain population. Culture often influence the way people thinks, acts, and behaves in a certain environment. According to the marketing aspect, culture has a greater impact on individual choices regarding product purchase decision.

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