What is Customer Based Brand Equity in Marketing? PDF Book

Learn Customer Based Brand Equity definition in marketing with explanation to study “What is Customer Based Brand Equity”. Study customer based brand equity explanation with marketing terms to review marketing course for online MBA programs.

Customer Based Brand Equity Definition

  • Differential effect that brand knowledge has on a consumer response to the marketing of that brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Based Brand Equity Explanation

Customer based brand equity describes value attached with brand. According to customer views, any positive comments or feedback about the product comes under brand equity. Any gesture that favors brand, it is positive brand equity. However, any gesture that is not in favor is negative brand equity. Therefore, if it is from customer's point of view then it is known as customer based brand equity.

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