What is Customer Centered Company in Marketing? PDF Book

Learn Customer Centered Company definition in marketing with explanation to study “What is Customer Centered Company”. Study customer centered company explanation with marketing terms to review marketing course for online MBA programs.

Customer Centered Company Definition

  • A company that focuses on customer developments in designing its marketing strategies and delivering superior value to its target customers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Centered Company Explanation

Customer centered is the company which is more focus on developing customer based strategies. Customer's favorable plans can help to attain growth objectives and also create loyal customers. Their aim is to fulfill customers' needs and demands. Companies usually conduct market research in order to analyze consumer's demands in the market.

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