What is Customer Database in Marketing? PDF Download

Learn Customer Database definition in marketing with explanation to study “What is Customer Database”. Study customer database explanation with marketing terms to review marketing course for online MBA programs.

Customer Database Definitions

  1. An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. An organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for marketing purposes.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Database Explanation

A customer database is the information collected from the customer. This database may gather personal information which includes; name of the customer, residential address, contact number (mobile or landline), and email address. Customer database management software or other cloud computing specially designed applications has been used for this purpose in order to quickly access to their information.

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