What is Customer Database in Marketing? PDF Book

Learn Customer Database definition in marketing with explanation to study “What is Customer Database”. Study customer database explanation with marketing terms to review marketing course for online MBA programs.

Customer Database Definitions

  1. An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. An organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for marketing purposes.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Database Explanation

A customer database is the information collected from the customer. This database may gather personal information which includes; name of the customer, residential address, contact number (mobile or landline), and email address. Customer database management software or other cloud computing specially designed applications has been used for this purpose in order to quickly access to their information.

Keep Learning Marketing Explanations

What is Consumption System?

Consumption is defined as goods and services used by household. It is a process in which any product is completely ...

What is Product Quality?

Item quality intends to join includes that have an ability to address shopper issues (needs) and gives consumer loyalty by ...

What are Wants?

Request is the monetary rule that depicts a shopper's craving, readiness and capacity to pay a cost for a particular ...

What is Vrand Value Chain?

The brand worth chain is an organized way to deal with evaluating the sources and results of brand value and ...

What is Two-part Pricing?

Valuing technique containing a fixed (singular amount) charge that does not change with use or utilization and an extra accuse ...

What is Transaction?

An exchange is an understanding between a purchaser and a merchant to trade merchandise, administrations or money related instruments. Exchanges ...