As an Amazon Associate I earn from qualifying purchases.

What is Customer Database in Marketing? PDF Download

Learn Customer Database definition in marketing with explanation to study “What is Customer Database”. Study customer database explanation with marketing terms to review marketing course for online MBA programs.

Customer Database Definitions

  1. An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. An organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for marketing purposes.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Database Explanation

A customer database is the information collected from the customer. This database may gather personal information which includes; name of the customer, residential address, contact number (mobile or landline), and email address. Customer database management software or other cloud computing specially designed applications has been used for this purpose in order to quickly access to their information.

Keep Learning Marketing Explanations

What are Tracking Studies?

A following report dissects the changing perspectives on a solitary gathering of customers, making it a compelling device for statistical ...

What is Push Strategy?

Push showcasing is a special system where organizations endeavor to take their items to the clients. The term push originates ...

What is Specialty Product?

A claim to fame item is an item that specific buyers will effectively try to buy as a result of ...

What is Risk Analysis?

Risk investigation is the way toward distinguishing and breaking down potential issues that could contrarily effect key business activities or ...

What is Product Assortment?

Picking the correct blend of items to sell in a retail location requires more than picking things with the best ...

What is Paid Search?

Paid pursuit is a type of advanced promoting where web crawlers, for example, Google and Bing enable sponsors to indicate ...