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What is Customer Managed Relationship in Marketing? PDF Download

Learn Customer Managed Relationship definition in marketing with explanation to study “What is Customer Managed Relationship”. Study customer managed relationship explanation with marketing terms to review marketing course for online MBA programs.

Customer Managed Relationship Definition:

  • Marketing relationships in which customers, empowered by today's new digital technologies, interact with companies and with each other to shape their relationships with brands.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer Managed Relationship Explanation:

It is a sort of relationship which reflects structure, applications, software, and internet facility to appreciate customers. This technique is usually used to develop a long term relationship with customers with the business. However, it will help business to get maximum profit from their customer friendly strategies for the targeted population.

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