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What is Customer (or market) Sales Force Structure in Marketing? PDF Download

Learn Customer (or market) Sales Force Structure definition in marketing with explanation to study “What is Customer (or market) Sales Force Structure”. Study customer (or market) sales force structure explanation with marketing terms to review marketing course for online MBA programs.

Customer (or market) Sales Force Structure Definition

  • A sales force organization in which salespeople specialize in selling only to certain customers or industries.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Customer (or market) Sales Force Structure Explanation

Customer sales force structure describes different type of work force for running a business. If company has diversified product line, then they need sales force in order to meet customer's requirements. However, organization's salesperson is specialized in selling specifically that product in which they have expertise of the targeted customers.

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